The Bachelor's degree in Business Administration is intended for young people with an interest in economic relationships, who already have a specific career goal in mind. If you want to become a startup founder or company successor, trade or marketing specialist, tourism or sport manager or agribusiness manager, this programme, with its four fields of study, offers you the right qualification. You will obtain well-founded know-how in general business administration and, through subject-specific content, will also be able to specialise in your career goals at an early stage. The entry requirement for this study programme is a university (of applied sciences) or a higher education entrance qualification.
Your Benefits
- Specialisation in sought-after career fields
- The (optional) StudyingPractice programme contains extended work placement phases (see below)
- Personality development: soft skills training and mentoring system
- Individual supervision in small learning groups
- Language courses in any business-relevant language
Study Content
The study programme will provide you with knowledge that is both theoretically grounded and applicable in practice from all sub-areas of business administration. The syllabus in the first and second semester includes basic modules which introduce you, for example, to microeconomics and macroeconomics, accounting, business law and company activities like production and sales. As you will attend the same courses as in the Bachelor's degree in General Management during this period, you will be able to change your course of study up to the end of the second semester in Göttingen.
In the third semester, you choose one of the four fields of study, "Entrepreneurship", "Retail, Marketing and E-Business", "Tourism and Sport Management" or "Food and Agribusiness Management", thereby laying the foundation stone for your target career path. In parallel with this, you will continue to attend modules on general Business Administration. You will complete the study programme by writing a bachelor's thesis in the sixth semester.