The Bachelor of Science in Business Administration at Nichols College offers a Marketing major designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stakeholders.
The program employs experiential learning approaches focused on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision making.
Each course helps develop the skills necessary for marketing professionals to execute strategic marketing and communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels.
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