Rushford’s MSc in Strategic Marketing is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.
An intensified competitive landscape that requires strategic marketing decisions essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, it has challenged marketers to identify and implement the most feasible and beneficial approaches or strategies in a given context. The concepts of luxury branding and brand value management require high-level expertise in optimising marketing functions to target potential customers and improve the experiences of existing clients.
The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.
Whether you are an entrepreneur, a consultant, or a manager, this course will help you understand practical approaches to solving business issues, irrespective of context or time. You will get a chance to interact with leading practitioners and world-class academicians and adopt a fresh perspective on a particular business scenario. The program’s curriculum is in sync with industry needs and was designed with the help of top business analysts and international firms.