Our Bachelor of Arts in Leisure & Tourism Management program in Geneva gives students an overview of the key attributes of this fast-growing industry. As well as learning invaluable skills within the industry, students will also gain transferable business acumen.
ABOUT THE PROGRAM
Students of the Bachelor in Leisure & Tourism Management program will gain an in-depth and practical knowledge in marketing, product development, event management and sustainability.
Students will learn how to:
- Assess sustainability in a tourism organization or destination.
- Research trends in the industry and their potential impact.
- Appreciate how contemporary global issues relate to leisure and tourism sector.
PROGRAM STRUCTURE
Option one: single qualification
This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn a private, internationally-accredited bachelor’s degree from EU Business School Switzerland.
| Academic Year |
Fall |
Spring |
Summer |
| Year 1 |
Semester 1
Core courses |
Semester 2
Core courses |
Fast-track option available |
| Year 2 |
Semester 3
Core & specialization courses |
Semester 4
Core & specialization courses |
Fast-track option available |
| Year 3 |
Semester 5
Core & specialization courses |
Semester 6
Core & specialization courses |
|
Option two: dual qualification
This is a seven semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the third, fourth and fifth semesters. In the third year, you will focus on international business modules to equip you with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, you graduate with a private internationally-accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BSc (Hons) in International Business from the University of Roehampton in London.
Students who wish to further their knowledge in a specialization can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.
| Academic Year |
Fall |
Spring |
Summer |
| Year 1 |
Semester 1
Core courses |
Semester 2
Core courses |
Semester 3
Core courses & specialization |
| Year 2 |
Semester 4
Core courses & specialization |
Semester 5
Core courses & specialization |
|
| Year 3 |
Semester 6
International Business |
Semester 7
International Business |
Semester 8
Diploma of Advanced Studies in specialization (optional) |
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