Bachelor in Business Administration (BBA) Program offered at the Poznan University of Economics and Business (PUEB) provides students with unparalleled knowledge and competence in making economic and business decisions in globalized world and managing different organizations across national boundaries and diverse cultures.
BBA students complete a comprehensive and competitive program led by the PUEB faculty. The program’s mission is to develop and disseminate leading-edge knowledge concerning the theory and practice of economics and business in the globalized world. A multitude of political, social and cultural forces drive economic and business decisions in world. To understand these forces, students need to learn about and to understand the many challenges faced by today’s companies, individuals and economies. These include resource scarcity, economic growth, financial crises, climate change, or inequalities. The program BBA views the classical studies in business administration within a global context and combines them with political science, international relations, sociology, management.
The BBA program equips students with world-class knowledge and strong analytical skills required in professional environment.
1ST YEAR COURSES are the same for all BBA students:
- Mathematics
- Microeconomics
- Elements of law
- Fundamentals of finance
- Computer information system in business
- Fundamentals of management
- Academic discourse and study skills
- Organizational behavior
- Financial accounting
- Macroeconomics
- Statistics for business & economics
- Fundamentals of marketing
- Sports
- Foreign language
- Health and safety course
After the first year of studies, students choose the tracks: International Business or Global Economics.
TRACK: INTERNATIONAL BUSINESS AND MANAGEMENT
2ND YEAR COURSES:
- Principles of corporate finance
- Managerial accounting
- International strategic management
- International economic relations
- Digital marketing in international marketplace
- Elective course
- Exporting and importing
- Market research
- Foreign market entry and growth
- Entrepreneurship and innovation
- Foreign language
- Seminars
3RD YEAR COURSES:
- Cultural diversity and customer behavior
- International trade – advanced course
- E-business
- Applied project management
- Applied quantitative methods (with R)
- Business financing
- Business plan essentials
- International human resource management
- Leadership in business
- Sustainability in business and economics
- Foreign language
- Elective course
- Seminar
TRACK: GLOBAL ECONOMICS
2ND YEAR COURSES:
- Geopolitics
- Consumer culture and marketing
- International economic relations
- Principles of corporate finance
- Comparative political economy
- International development
- Sociology
- Geoeconomics
- Business, politics and society
- Market research
- Elective course
- Foreign language
- Seminar
3RD YEAR COURSES:
- Global financial markets and instruments
- World economic history
- Globalization: economics, politics & business
- Applied quantitative methods (with R)
- Applied macroeconomic analysis
- Cultural diversity & customer behavior
- International trade policy
- Industrial organization
- Sustainability in business and economics
- Elective courses
- Foreign language
- Seminars