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Czech Republic

BA in Business Administration: Marketing and Communications Emphasis

Czech Republic

Anglo American University

Prague, Czech Republic

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About Course

Key information
Duration 		: 3 Year
Study Type 		: Full Time
Tuition fees 		: 162000 CZK / Per Year
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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Learning Outcomes

Graduates of the B.A. in Business Administration: Marketing and Communications emphasis program can expect to:

  • Be competent in the craft and design of marketing campaigns, from a design and management perspective
  • Have actionable knowledge of communications methods for stakeholders, i.e. owners, investors, community, and most importantly, customers
  • Use conventions and trends for social networking, and internet technologies in general
  • Communicate professionally, decisively and strategically in verbal and written English
  • Recognize sociological and political concepts where they interact with strategic and intercultural communications
  • Be of a class of business professionals that are able to manage their own career development, as well as the development of other individuals and groups

Program Structure

General Education Courses

  • CIS161 Computer Information Systems
  • COM101 Composition I. COM102 Composition II.
  • ECO120 Introduction to Microeconomics
  • ECO110 Introduction to Macroeconomics
  • LBS210 Introduction to Business Law

Program Required Courses

  • CIS261Business Information Systems
  • MGT245 Introduction to Management
  • MTH111 Business Mathematics I.*
  • MKT248 Introduction to Marketing
  • MGT255 Business Ethics
  • ACC233 Financial Accounting
  • ACC263 Managerial Accounting
  • FIN304 Corporate Finance
  • MTH222 Business Statistics

Emphasis Required Courses

  • SOC100 Introduction to Sociology
  • PSY150 Introduction to Psychology
  • MKT250 Media and Marketing Communication
  • COM110 Public Speaking
  • MKT375 Marketing Research
  • MKT320 Brand Management
  • MKT328 Buyer Behavior
  • MKT268 Public Relations
  • 1 course from: MKT 258 Introduction to Advertising or MKT 280 Direct Marketing and Sales 
  • MKT430 Strategic Marketing Analysis and Planning

Entry Requirement

Applicant must have High school passed.

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